Selected Work
The vision behind the work
I believe great creative direction is invisible — the viewer only feels the emotion. With over a decade working across fashion, culture, and consumer brands, I shape visual systems that speak before a single word is read. My work has appeared in Vogue, Wired, and campaigns for Nike and Apple.
What I Do
Brand Identity
Visual systems, typography, and logo design that build lasting recognition.
Editorial Design
Magazine layouts, lookbooks, and print campaigns crafted with precision.
Art Direction
Concept, casting, styling, and on-set direction for photo and film productions.
12+Years of Experience
80+Projects Delivered
24Brand Awards
3Continents
Kind Words
“Elena's direction transformed our campaign from concept to cultural moment. Her eye for detail is unmatched.”
James Whitfield
CMO, Lumière Beauty
“Working with Elena felt effortless. She understood our brand voice better than our brief ever captured.”
Sarah Kim
Creative Director, Nike EMEA