Elena Mercer — Brand Strategy & Creative Director
Strategic brand leader with 8+ years building award-winning DTC and consumer brands. Specializing in identity design, audience growth, and creative campaign execution.
Download ResumeExperience
Creative Director — Ogilvy (2023–Present)
Leading brand strategy for 12 global accounts. Grew client retention to 94% and won 3 Cannes Lions in the first year.
Brand Director — Glossier (2020–2023)
Owned full brand identity refresh. Drove 62% awareness lift for Solace Organics launch and $2.1M Y1 revenue for Northwood Co.
Founder — Wander Well Studio (2018–2020)
Boutique brand consultancy serving D2C founders. Built to $400K ARR before joining Glossier. 1.2M social impressions on brand campaigns.
Core Skills
Brand Identity
Visual systems, logo design, typography, color theory, and brand guidelines.
Creative Direction
Campaign concepting, art direction, copywriting, and editorial design.
Strategy & Analytics
Audience segmentation, brand positioning, market research, and performance reporting.
Team Leadership
Managing multidisciplinary creative teams of 5–20 across agencies and in-house.
Digital & Social
Integrated campaign planning across paid, organic, and influencer channels.
Public Speaking
Regular speaker at SXSW, Cannes Lions, and D2C Summit on brand-building.
Colleagues & Clients
“Elena brought a clarity of vision that transformed how we think about our brand. She's one of the most talented strategists I've worked with.”
James Whitfield
CMO, Lumière Beauty
“Working with Elena was a master class in turning brand complexity into something simple and emotionally resonant.”
Sarah Kim
Creative Director, Nike EMEA