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Run A/B tests across pages, forms, emails, CTAs, and offers, then connect every winning variant to leads, bookings, purchases, CRM stages, and revenue.
The Experiments collection is the same database that ships every site. Page or element variants, weighted traffic allocation, conversion goals, and statistical-significance scoring — without paying for Optimizely.
Run a full pageOverride or scoped elementOverrides on individual blocks — swap a hero, change a price, test a different CTA — without duplicating the page.
Per-variant weight and an overall trafficAllocation slider so you can hold a slow rollout to 10% before going 50/50 — and keep a control arm running.
Goal types for click selectors, page reaches, form submits, and custom events. goalSelector and goalPage scope the metric to exactly what you care about.
Results object captures totalVisitors, per-variant conversions, winner, and confidence — surfaced in the dashboard so you stop tests when the math actually says you can.
Draft → running → paused → completed. Start and end dates auto-promote and auto-stop. Completed tests freeze their results and lock variants for the audit log.
ABTestEvents records every visitor exposure and conversion with experiment, variantIndex, visitorId, and metadata — exportable for downstream analysis.
SEOExperiments lets you run controlled tests on metadata — variant title vs. control, measured against impression and click events from Search Console. Find the title that ranks before you commit it site-wide, and roll back if the click-through tanks.
Open a page, choose "experiment", duplicate the block. Each variant is a real version of the element — with the same theme tokens, responsive rules, and inspector controls.
Visitor-level cookies pin a person to one variant for the duration so refresh and return visits show consistent experience — no flicker, no repeated exposure event.
Pair an Experiment with a CRM pipeline stage or a Stripe checkout completion as the goal — measure deals closed, not just clicks counted.
OnCue can propose variant copy, hero treatments, or CTA wordings to test based on the surrounding page and brand voice — every test is one click away.
When an experiment hits significance, fire a workflow — notify the team, promote the winner, archive the loser — without manual cleanup.
Every experiment, variant, and traffic-allocation change is recorded in the audit log with user, timestamp, and diff — full reproducibility for compliance teams.
