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Track traffic, Core Web Vitals, campaigns, GTM-ready events, attribution, funnels, bookings, payments, and revenue in the same system running the site.
Every page view, scroll event, form interaction, conversion, and campaign click is captured first-party in the same database as your CRM and store.
AnalyticsPageViews and AnalyticsSessions capture path, referrer, device, viewport, and session duration without third-party cookies — privacy-friendly and ad-blocker resistant.
AnalyticsScrollEvents records depth thresholds per session so you can see where readers drop off, which sections perform, and which CTAs are reached.
FormAnalyticsEvents tracks field-level focus, abandonment, error rates, and time-to-submit — find exactly which field is killing your conversion rate.
PerformanceMetrics records LCP, CLS, INP, FCP, and TTFB per page with rating bands — so SEO-impacting performance regressions are visible the day they ship.
CanonicalSessions stitches anonymous and identified activity into a single timeline per person — UTM acquisition, devices, pageviews, and event count over the journey.
AdPlatforms + AdConversions push server-side conversion events to Meta CAPI, Google Ads, TikTok Events API, and LinkedIn — with deduplication and consent-mode v2.
Evara records the acquisition source, medium, and campaign on every canonical session, then carries that context into every form, deal, and order. Ad platform sync runs server-side via the conversion API, so iOS-blocked Pixel hits still attribute and your ROAS reflects real customers, not the cookie that survived.
Top sources, mediums, campaigns, and landing pages with time-window comparison and per-page drilldown — sourced directly from CanonicalSessions.acquisition.
Form-fill, checkout, and custom-event funnels with per-step drop-off, segment overlay, and one-click conversion goal definition.
Active sessions, current pages, live form starts, and live checkouts — refreshed continuously so launch days and campaign sends are visible as they happen.
MarketingEvents captures email opens, clicks, unsubscribes, popup conversions, and lead-score changes — every touchpoint joinable to a contact.
Per-URL Core Web Vitals dashboards with device-class breakdown and a 28-day trend so you spot a regressing image or font swap before search rankings drop.
Optional PostHog product analytics for funnels, retention cohorts, session replay, and feature flags — turned on per workspace on Pro and above.
