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Route leads, trigger reminders, update CRM records, notify teams, connect payments, and move customer journeys forward without another automation platform.
Workflows handle operational triggers (forms, orders, bookings, support tickets). Marketing automations handle long-running journeys (drips, branching, waits). Both share the same enrollment runner, the same contact list, and the same audit trail.
Form submitted, order placed, member registered, blog published, booking confirmed, support ticket created, support ticket replied — each one a Workflows row with active or paused status and a run counter.
Send email, wait, add tag, remove tag, add to list, remove from list, update lifecycle, send webhook, if-else condition, go-to step, notify Slack, notify Discord — composed in the visual builder.
If-else conditions evaluate contact fields or event payloads. Go-to steps let a single automation route through multiple paths — no copy-pasted parallel automations.
MarketingAutomationEnrollments tracks every contact through the automation: current step, next-run timestamp, completion status, and a full step-by-step log.
Webhook steps sign every payload with HMAC SHA-256 (X-Evara-Signature) and block private, loopback, and cloud-metadata IP ranges by default.
ScheduledActions queues publish-page, unpublish-page, and publish-blog-post jobs against a timestamp — so embargoed launches and post-dated content ship themselves.
A visitor submits a contact form. Evara fires the `form-submitted` workflow, opens or updates the CRM contact, adds tags, scores the lead, sends the welcome email, posts to Slack, opens a deal at the right stage, schedules a follow-up task, and queues a 3-day check-in drip — all in a single visual graph the team can edit without code.
Native notify steps post to a channel webhook with the contact, the trigger event, and a deep link back into the workspace — no Zap, no Make scenario.
