Same database as the CRM and the storefront. Same theme tokens as the site. No CSV export, no audience drift, no extra subscription.
Segment-driven sends with template builder, A/B subject lines, scheduled delivery, link tracking, and CAN-SPAM compliance built in.
Exit-intent, scroll, and time-delayed popups with form capture, theme-tokenized styling, and per-page targeting rules.
Behavioral and explicit scoring with real-time threshold triggers, auto-routing to owners, and pipeline-stage promotion.
Per-page variants split-tested with statistical significance, conversion goal tracking, and one-click winner promotion.
Live segments built on source, behavior, tags, deal stage, or custom fields — usable across campaigns, popups, and automations.
Drip sequences, multi-step journeys, and branching workflows triggered by form submits, deal moves, or score changes.
Evara wires GA4, Meta Pixel, Search Console, and GTM at the platform level — then ties every form, click, and conversion back to the originating campaign, ad, or organic page. Real attribution without a custom data project.
Per-page, per-campaign, and per-source conversion dashboards with funnel visualization and time-window comparison.
Native GA4 integration with auto-event mapping for forms, checkouts, scroll depth, and outbound clicks — no GTM required.
Server-side and client-side Meta Pixel with conversion API support, deduplication, and per-event consent gating.
Direct Search Console feed for impressions, CTR, and ranking data per page — surfaced inside the SEO panel of the builder.
GTM container injection with consent-mode v2, page-level overrides, and a no-code tag editor for common third-party scripts.
First-touch, last-touch, and linear attribution models with per-channel weighting and per-deal source breakdown.
Run email, popups, lead scoring, segmentation, attribution, tests, and follow-up from the same AI business system as your site and CRM.