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Powered by Evara
Use Google Ads inside Evara without treating it as a disconnected embed. Connect it to the pages, forms, CRM records, payments, workflows, analytics, and conversion events that need it.
Connect Google Ads once, then use it across the pages, workflows, analytics, and customer actions Evara already manages.
Add your Google Ads conversion settings and choose the Evara events that should count as conversions.
Measure form submits, booked calls, purchases, and qualified leads from the same customer journey.
Use cleaner conversion data to understand which campaigns create real pipeline and revenue.
Measure ad spend against the customer actions your business actually cares about.
Google Ads stays connected to the Evara pages, customer records, conversion events, and workflows that need it. No brittle connector chain required.
| Data type | Direction | Sync frequency | Notes |
|---|---|---|---|
| Global site tag (gtag) | Evara → Google Ads | Real-time on page load | Single tag covers all Evara conversion events |
| Conversion events + value | Evara → Google Ads | Real-time on event | order_id, value, currency for revenue-based bidding |
| Enhanced conversions | Evara → Google Ads | Real-time on event | Hashed email + phone in browser; iOS / Safari resilient |
| Remarketing audiences | Evara → Google Ads | Hourly sync | CRM segments populate as Google Ads audiences |
| Click ID capture (gclid) | Google Ads → Evara | On landing | Stored on contact for offline-conversion uploads |
