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Powered by Evara
Connect the container once, then make every business action measurable: lead capture, form submit, booking reserved, checkout started, payment completed, chat lead, email opt-in, and CRM-stage change.
Add the GTM container once in site settings. Evara keeps measurement in the launch checklist instead of burying it in custom snippets.
Track CTA clicks, form submissions, bookings, checkout starts, successful payments, chat leads, campaign opt-ins, and CRM-stage movement.
Tie conversion events back to the page, source, contact, booking, order, or deal whenever the workflow creates that record.
Give growth teams tag control while Evara keeps the site, forms, CRM, and revenue events connected.
Use Google Tag Manager inside Evara without treating it as a disconnected embed. Map events for page views, CTA clicks, forms, bookings, checkout, payments, chat leads, campaign opt-ins, and CRM-stage movement before the site launches.
Google Tag Manager stays connected to the Evara pages, customer records, conversion events, and workflows that need it. No brittle connector chain required.
| Data type | Direction | Sync frequency | Notes |
|---|---|---|---|
| GTM head + noscript snippet | Evara → GTM | On page render | Server-side embedded with priority hint for CWV |
| dataLayer schema | Evara → GTM | Real-time on event | page metadata, product, cart, form_name, user_id (consented) |
| Consent Mode v2 signals | Evara → GTM | On consent change | analytics_storage / ad_storage / ad_user_data / ad_personalization |
| Custom event push | Evara → GTM | Real-time on event | Booking, form, ecommerce, video; from any element |
| Server-side container support | Evara → GTM SS | Real-time on event | Available on Professional and above |
