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5

Data types synced

3

Setup steps

< 5s

Fastest sync latency

Starter+

Plan availability

Launch with the measurement plan already written.

Connect GTM, publish the page, and know which lead, booking, checkout, payment, chat, campaign, and CRM-stage events should be flowing before the first campaign spend.

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Build with AI, edit with OnCue, and run payments, bookings, forms, CRM, chat, automation, and analytics from one platform.

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GOOGLE TAG MANAGER INTEGRATION

Google Tag Manager connected to the full conversion journey.

Use Google Tag Manager inside Evara without treating it as a disconnected embed. Map events for page views, CTA clicks, forms, bookings, checkout, payments, chat leads, campaign opt-ins, and CRM-stage movement before the site launches.

The GTM event map Evara is built around.

Connect the container once, then make every business action measurable: lead capture, form submit, booking reserved, checkout started, payment completed, chat lead, email opt-in, and CRM-stage change.

Container install without code edits

Add the GTM container once in site settings. Evara keeps measurement in the launch checklist instead of burying it in custom snippets.

Conversion events that match the funnel

Track CTA clicks, form submissions, bookings, checkout starts, successful payments, chat leads, campaign opt-ins, and CRM-stage movement.

CRM context for cleaner attribution

Tie conversion events back to the page, source, contact, booking, order, or deal whenever the workflow creates that record.

GOOGLE TAG MANAGER INSIDE EVARA

Google Tag Manager, connected to Evara conversion data.

Give growth teams tag control while Evara keeps the site, forms, CRM, and revenue events connected.

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What syncs between Google Tag Manager and Evara.

Google Tag Manager stays connected to the Evara pages, customer records, conversion events, and workflows that need it. No brittle connector chain required.

Data typeDirectionSync frequencyNotes
GTM head + noscript snippetEvara → GTMOn page renderServer-side embedded with priority hint for CWV
dataLayer schemaEvara → GTMReal-time on eventpage metadata, product, cart, form_name, user_id (consented)
Consent Mode v2 signalsEvara → GTMOn consent changeanalytics_storage / ad_storage / ad_user_data / ad_personalization
Custom event pushEvara → GTMReal-time on eventBooking, form, ecommerce, video; from any element
Server-side container supportEvara → GTM SSReal-time on eventAvailable on Professional and above
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