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Powered by Evara
Connect Mailchimp once, then use it across the pages, workflows, analytics, and customer actions Evara already manages.
Connect Mailchimp and choose the audiences, merge fields, and interest groups Evara can use.
Send qualified form, booking, and checkout contacts to the right Mailchimp audience automatically.
Bring campaign engagement back into Evara so email performance is tied to contacts and revenue.
Keep campaigns useful without exporting lists or rebuilding segments by hand.
Use Mailchimp inside Evara without treating it as a disconnected embed. Connect it to the pages, forms, CRM records, payments, workflows, analytics, and conversion events that need it.
Mailchimp stays connected to the Evara pages, customer records, conversion events, and workflows that need it. No brittle connector chain required.
| Data type | Direction | Sync frequency | Notes |
|---|---|---|---|
| Audience subscribers | Evara → Mailchimp | Real-time on submit | Honors double-opt-in + GDPR consent fields |
| Merge tags & groups | Mailchimp → Evara | Hourly poll | New tags appear in Evara form designer automatically |
| Unsubscribes & cleaned addresses | Mailchimp → Evara | Real-time webhook | CRM contact tagged "do_not_email" immediately |
| Campaign opens / clicks | Mailchimp → Evara | Hourly poll | Visible on the contact timeline in Evara CRM |
| Revenue attribution | Evara → Mailchimp | On purchase | Mailchimp Reports show Evara order value per campaign |
