How Meta Pixel works with Evara.

Connect Meta Pixel once, then use it across the pages, workflows, analytics, and customer actions Evara already manages.

Add Pixel details

Paste your Meta Pixel settings and choose which Evara events should be sent for measurement.

Track conversion events

Send lead, checkout, purchase, and key engagement actions from Evara pages and funnels.

Improve audiences

Use cleaner customer and conversion signals to support retargeting and campaign decisions.

META PIXEL INSIDE EVARA

Meta Pixel, connected to Evara events.

Measure social campaigns against the actions happening on your site and in your CRM.

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Connect Meta Pixel to Evara.

Keep Meta Pixel useful inside the full customer journey: page visit, form, booking, payment, CRM update, workflow, and measured conversion.

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META PIXEL INTEGRATION

Meta Pixel, connected to the business system behind your site.

Use Meta Pixel inside Evara without treating it as a disconnected embed. Connect it to the pages, forms, CRM records, payments, workflows, analytics, and conversion events that need it.

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What syncs between Meta Pixel and Evara.

Meta Pixel stays connected to the Evara pages, customer records, conversion events, and workflows that need it. No brittle connector chain required.

Data type	Direction	Sync frequency	Notes
Browser Pixel events	Evara → Meta	Real-time on event	PageView + standard ecommerce events
Conversions API events	Evara → Meta CAPI	Real-time on event	Server-side; deduplicates against browser via event_id
Advanced Matching (hashed)	Evara → Meta	On event	Email, phone, fbclid hashed server-side; never leaves Evara unhashed
Custom Audiences	Evara → Meta	Hourly sync	CRM segments mirror as Custom Audiences for retargeting
Event Match Quality	Meta → Evara	6-hour poll	Per-event EMQ score visible in pixel dashboard

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How Meta Pixel works with Evara.

Add Pixel details

Track conversion events

Improve audiences

Meta Pixel, connected to Evara events.

Connect Meta Pixel to Evara.

Meta Pixel, connected to the business system behind your site.

What syncs between Meta Pixel and Evara.