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Ad Attribution Connected to CRM | Evara

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4

Ad networks synced

100%

Server-side conversion API

∞

Touchpoints captured

17

Native integrations

Six attribution capabilities native.

Capture, stitch, sync, attribute, and report — without bolting on a tag manager and three vendors.

UTM capture on every visit

First-touch and last-touch UTMs are stored on the contact record automatically — no GTM rule to author.

Cross-device session stitching

Anonymous visits get stitched to the contact when they identify on a form, booking, or checkout.

GA4 + Meta + Google Ads sync

Conversions push to GA4, Meta, and Google Ads through their server-side APIs — no client-side blocker risk.

Attribution windows you set

Pick the look-back window per channel — 7 days for paid social, 30 for search, 90 for sales-led.

Multi-touch attribution

Linear, position-based, time-decay, or last-click. Pick a model per report and see the same revenue split fairly.

ROAS dashboard built in

Spend, revenue, ROAS, and CAC by channel, campaign, and ad set — pulled from the conversions Evara already owns.

CONVERSION API NATIVE

Server-side conversions. iOS-proof. Adblock-proof.

Send conversions through the Meta Conversion API and Google Enhanced Conversions from your own server — so iOS 14, ad blockers, and cookie banners stop eating your reporting. Configure once, then attribute every signup, booking, and order automatically.

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Six more attribution wins.

Cookie-aware tracking

Honors consent banner choices and falls back to first-party storage — privacy-friendly without losing reporting.

Server events out of the box

Lead, signup, booking, purchase, and refund events fire to every connected ad network — without extra Zapier paths.

Conversion API per network

Meta CAPI, Google Enhanced Conversions, TikTok Events API, and LinkedIn Conversions API — all configurable from one panel.

Pre-built GTM template

Drop a single Evara tag in GTM and every page event ships in the right shape — no custom JavaScript to maintain.

Lead-scored attribution

Weight conversions by lead score so a $50K demo request counts more than a newsletter signup in your ROAS.

Last-click vs first-click view

See both attribution models side by side so the team stops fighting over whether brand or paid deserves credit.

Know which campaigns create customers.

Follow the path from click to conversion to revenue without stitching reports together.

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AD ATTRIBUTION

Connect ad spend to leads, bookings, and revenue.

Evara connects UTMs, GTM, GA4, Meta, Google Ads, forms, bookings, purchases, CRM stages, and revenue so campaigns are judged by outcomes, not isolated clicks.

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